When choosing a milk tea cup, you need to consider multiple factors to ensure that the cup not only meets the needs of use, but also enhances the customer experience and brand image. The following will analyze what you need to pay attention to when choosing a milk tea cup:
Material selection Heat resistance and safety: Milk tea cups are usually made of plastic or paper products. Common materials for plastic cups include PP, PET and PS, which have high transparency, good barrier properties and heat resistance. For hot drinks, paper cups or heat-resistant PP cups are usually used because paper cups look safer and more hygienic, while heat-resistant PP cups avoid the risk of plastic releasing harmful substances at high temperatures.
Environmental factors: From an environmental perspective, the degradation time of injection molded cups is short, which meets the national environmental protection requirements for plastic products. At the same time, paper cups are increasingly valued for their environmental protection and easy degradation.
Physical properties: Paper cups have weak load-bearing capacity and are not suitable for holding too much or too heavy food. Although plastic cups are light, it is necessary to ensure that the selected materials can safely contact food and are stable at high temperatures.
Beautiful design Appearance appeal: The unique appearance design can attract consumers' attention and thus increase their willingness to buy. For example, if the milk tea shop focuses on cute and fresh style, you can choose a milk tea cup with round shape and soft color. On the contrary, if you pursue a high-end cold style, simple design and cold colors may be more suitable.
Pattern and color: Reasonable color matching will have an impact on consumers' vision and promote consumption. The design of the pattern should be consistent with the brand positioning, conveying a clear brand message and style.
Capacity specification standard size: Common milk tea cups have a capacity of 360ml, 420ml, 500ml, etc. Some stores also provide 700ml super large cup options. Choosing the right capacity can ensure that the amount of the drink matches the price strategy to avoid waste or affect the taste.
Special demand adjustment: The capacity of the cup can be flexibly adjusted according to the characteristics of special drinks and market demand to better meet the needs of customers.
Cost and customized price factors: The price of the milk tea cup is affected by factors such as whether it is customized, the weight of a single cup, and the material. Non-customized PET blister cups are cheaper, while customized injection molded cups are more expensive. In the early stage of entrepreneurship, non-customized cups can be considered to reduce costs.
Customization advantages: As the brand develops, you can consider customizing a uniquely designed milk tea cup to increase brand recognition. Customized graphic logos or texts are recommended to be in monochrome to save version fees and improve appearance.
Functionality and user experience Different needs of hot and cold drinks: Hot drinks are suitable for opaque and heat-insulating paper cups or PP cups, while cold drinks are more suitable for PC cups, whose good light transmittance can show solid ingredients such as fruits in the drinks.
Drinking experience: The caliber and mouth design of the cup will affect the drinking experience. Too large a caliber may cause splashing when drinking, and too small a caliber will make drinking inconvenient.
Physical inspection and quality control Odor inspection: Smell the cup to see if it has a plastic smell. If there is an odor, it means that the cup may not be of good quality.
Anti-deformation ability: Squeeze the cup by hand to check its anti-deformation ability. Cups that are easily deformed may leak or fail to work properly when holding hot drinks.
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